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Author Topic: marketing the school  (Read 912 times)
Jason Kifner

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um, kung fu of course


« on: January 12, 2004, 08:06:00 PM »

Recently I've been trying to think of ways to get the word out there in St. Louis about that thing we call the Shaolin Lohan School of Kung Fu.  Our new school location, while suiting our needs for the time being, is not really as visible to the public as the old one was.  This means that we need to work harder to get the word out about what a good thing we have going here. 


I don't know if we have one already, but I made up a flyer this weekend with my mad photoshop skills (that was sarcasm) that we can hang in random locations around St. Louis.


I know that advertising costs money, but there has to be some things we can all do by chipping in some time and effort that wouldn't really cost anything.  Does anyone else have any ideas?


Jason


Katie Eveker

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« Reply #1 on: February 06, 2004, 05:03:00 AM »

I was having this discussion the other day, and at the VERY least i would like to have a sandwich board on the sidewalk in front of the school just to attract the eye to the larger, prettier sign in the window. This could be put out during business hours and taken in at night.


Bonus: inexpensive

SiHing Joel Balestra

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« Reply #2 on: February 15, 2004, 08:02:00 AM »



I'm very much in favor of posting flyers in public areas.  Nathan
Forness has some sweet tear off flyers that need to get posted. 
If people can help me post the flyers I can help organize and keep
track of where flyers are (and aren't) in St. Louis and when they were
posted. This way we don't have 20 flyers in one area and to in another.
So far I'm looking at posting flyers at Schnuckes, Dierbergs, Borders
and Barnes and Nobles.  Any more ideas of good places to post
flyers other then book and grocery stores? I can start mapping stuff
out if I know what type of locations we're posting at. I'll talk to
Nathan about getting more flyers as well.



If anyone has ideas for advertising other then flyers, speak up. 
Especially you older students that have seen which ideas work and which
don't.



-Sihing Joel Balestra


Jason Kifner

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um, kung fu of course


« Reply #3 on: February 15, 2004, 12:11:00 PM »

I was thinking of coffee shops too.  Particlularly the ones in the central west end.  I have some of the fold up flyers from Nathan, but I don't have a tear off one yet.  I'll try to get one from Nathan on Monday and hang it all up in the cwe.


Jason


Matt Heckman

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« Reply #4 on: February 15, 2004, 11:32:00 PM »

I could get some up at Webster.  If there is any flyers left at the school, I'll take one and make some copies on Wednesday.


 


Cross
Matt Heckman // St. Louis Chapter
Shaolin Lohan Kung Fu

SiHing Joel Balestra

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« Reply #5 on: February 16, 2004, 12:45:00 PM »


I need to know who can post on college campuses or other "permission to
post" type places that get a lot of visibility. We seem to be able to
put up a lot of flyers in the Webster/U City/Central West End areas,
but we need to spread out from there. Lets keep the ideas going. 
What other kind of places have bulletin boards we can post flyers
to?  What other then flyers will get the word out? Rack your heads
people, we need more students if we intend on getting our own building.



-Sihing Joel Balestra


Troy Griffin

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« Reply #6 on: February 16, 2004, 09:37:00 PM »

It may be helpful to know 'who' our target audience is.  Is there a certain profile for the type of student we are seeking? I've heard before that the school was not as successful in affluent areas ... Why? And should this be a factor in determining where we advertise? Are we simply looking for paying customers in order to fill the coffers and pay for a new building? Are we looking to bring a tad bit of racial and/or age diversity to the school? ... And when I say racial, I selfishly mean 'Black'!  


Do we offer scholarships for those not able to pay, and should that be advertised? Should we also be targeting children (a pretty fertile market)... and if so how do we do it ... at schools, boys and girls clubs, the YMCA???


Sifu can answer (and probably already has) these questions and set the direction for marketing the school.  I do think it's a lot more than just posting flyers in certain locations. It's also about establishing relationships in the areas we intend on posting.  And lets not forget GirlFu's idea of a more visible sign! 


T


 


When you have eliminated the impossible, that which remains, however improbable, must be the truth.
Frederick Douglass (1817-95), liberated slave, civil rights leader, author
charles bigham

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« Reply #7 on: February 17, 2004, 01:55:00 AM »

what about health food/herbal shops ? since most people who frequent
these places are there for health reasons, i am sure there are quite a
few who hold an interest in martial arts.



asian food markets ? martial arts supply stores ? the fo guang shan
temple in maryland heights(it is a ch'an buddhist temple) ? google
placement(for a fee- do not know how much - google will insure that a
link to your website will turn up in the top 10 results for a related
search query) ?



in relation to colleges, i know i can get some flyers distributed at
ITT where i attend classes. i have met a few fellow students who have
an interest in kung fu (though, pretty much, i don't really know too
many geeks who don't). any of the xihings from the st. louis school
here can PM me and we can discuss arrangements for me to get the flyers
and i will be happy to disclose my identity to them as well.



amituofu.


Jason Kifner

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Posts: 62

um, kung fu of course


« Reply #8 on: February 17, 2004, 10:07:00 PM »

A nonflyer brainstorming idea I just had is that it might be helpful to wear our t shirts or sweatshirts out in public often.  I believe Sihing Sears is working on getting an order for t shirts and the embroidery on the sweatshirts looks just plain awesome.


Some of us went to Cicero's last night after class (horrible service by the way) and some of our flyers were already there in the entryway.   Good job to whoever put them there.


Jason


SiHing Joel Balestra

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« Reply #9 on: February 18, 2004, 11:56:00 AM »

We're not aiming at any specific group of people; though I agree the
school could use some more diversity (i.e. minorities, women,
non-computer since people). And we are definitely not looking for
students "to fill the coffers". The system isn't designed for just
anyone to join. Every student that's ever had a class or gone through
the screening knows that this system is not for everyone. The
Springfield and Rolla schools have had high populations of committed
students and both towns are considerably smaller then St. Louis so we
should have no problems bringing in dedicated students if we can get
the word out.



We've never had an organized advertising campaign for the school in St.
Louis.  Mostly because it's hard to market the school and keep the
traditional ways of running a kung fu school. In the old days you
advertised by proving you had the best kung fu through fights or lion
dance competitions. Those aren't exactly options for us. We need modern
ways to advertise the school and still keep a traditional
non-commercialized appearance. One of our big pushes is for the demo
team to do a lot more public demonstrations at festivals and events,
but that probably wont happen until the weather gets warmer.



The Asian food markets, health food stores and martial arts stores are
good. I’d have to ask Sifu about temples as we separate the religious
aspects from the art. As for Google, we’re up at the top of a search
for “Shaolin Lohan”, but a little deeper for “Shaolin kung fu”. 
We’ve gotten many students from our web sites, but we don’t have money
to advertise on Google.



I’ve put together a scholarship program for under privileged kids, but
I don’t know much about getting sponsors. We’ve talked about working
with different schools and mentoring programs, but we always run into
some roadblock that usually involves red tape or bizarre policy. We’d
love to be able to serve the community with that sort of program
though. Springfield has done youth programs and they went very well.



If you’ve posted flyers or have seen our school’s flyers, let me know
the name of the place, what they do and the address/intersection so I
can set up a map of where we’ve posted so we can see where we should
post more. Keep the ideas coming. I’ll be at the school for class
Thursday night if anyone wants to brainstorm and throw ideas around.



-Sihing Joel Balestra

jbalestra@shaolinkungfu.org


Troy Griffin

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Posts: 23


« Reply #10 on: February 18, 2004, 09:54:00 PM »

It doesn't have to be a full blown commercialized ad campaign. It's possible to do a little bit of research analysis, without insulting tradition or 'selling out'. For example, let's figure out the reasons why Rolla and Springfield have proportionally higher numbers of committed students than the STL. If we try to identify some of their success factors, we can apply them to our marketing. Some questions to help determine this are:



  • Are the Rolla/Springfield students originally from the local areas?

  • Where did the students orginally learn about the school?

  • Are most of the students from the local colleges?

  • How far are our schools from the universities?

  • Did flyers attract their students originally?

  • How did Springfield's youth programs work? What was different about their efforts vs. STL's programs?

Also, it would be good if you could share the details of the scholarship program you've put together ... what's the dollar value? I'm sure there are many of us on this forum, who may know of organizations/companies that can provide 'no strings attached' financial support.  That 'no strings attached' thing is pretty big ... some organizations think they own you once they provide support.


Do any of you out there know of organizations/companies that would like to bring the Lion Dance team in for a performance? Companies are always looking to show they support diversity, and are always having some type of cultural days ... this could be an opportunity for more exposure.


The only reason I share my ideas is b/c I had an experience leading an organization, which was similar in it's rich tradition (although not thousands of years of tradition), and it's extreme mental and physical 'toughness'. It was always difficult to advertise ourselves. We always had to fight our own arrogant mentality that people should 'seek us out', we didn't need to go out find people. It was a challenge,  but we found ways to successfully market ourselves without selling out. Our goal was to attract potential members and even non members who would help with our community service projects - tutoring, Black History lectures, food drives, etc. So I do see some similarities ....


But I've written too much. Maybe all the things I've written about have been tried. Just my two cents worth from experience. You know where to find me if you need me.


T


 


When you have eliminated the impossible, that which remains, however improbable, must be the truth.
Frederick Douglass (1817-95), liberated slave, civil rights leader, author
Andrew Walls

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Kung fu (duh!), scuba diving, rock climbing, reading, rpg’s, computers, ballroom dancing, teaching, piano, singing... 2many2list


« Reply #11 on: February 19, 2004, 04:27:00 AM »

"Are the Rolla/Springfield students originally from the local areas?"

To my knowledge, the first school in Missouri was located in St. Robert.  The migration to Springfield wasn't as smooth as many thought or hoped and as far as I know, our first official school attempt failed.  In fact, I joined while Springfield was recovering from losing its school on West Chestnut and operating out of a community center and conducting training sessions late at night on SMSU's football field.

As far as I can recall, we came to Springfield first, then to Rolla.  Of course, both preceding St. Louis.



"Where did the students orginally learn about the school?"

Personal referrence seems to be a big one.  Walk-in traffic seems to be another.  But, honestly, we just need to be able to be FOUND, many people are out there looking for us and just don't know we're here.  We need to make more NOISE!   


"Are most of the students from the local colleges?"

Springfield has at most, maybe 1/3rd of our student population enrolled in some college at least part time...    I would hazard a guess that we hover between 1/4th and 1/3rd... MAYBE at times as high as 1/2 college students, but surprisingly enough, we have quite a mixed demographic.


"How far are our schools from the universities?"

Within about 5 or 6 miles of Springfield's school, there are:

SMSU, Drury, Evangel, (and some other community colleges...  Springfield has too many colleges to keep track of)

Within maybe 7 miles, we have 3 different high schools, maybe 4.


"Did flyers attract their students originally?"

To my knowledge, the only people who have come in from flyers are those who have had a flyer placed specifically in their hand by someone who was already talking to them about the school...


"How did Springfield's youth programs work? What was different about their efforts vs. STL's programs?"

Springfield, in the past, did afterschool programs with local elementary schools, usually in "low-income" areas, where there already was a lack of afterschool programs.  I don't remember details, like how much we charged, but it was something like $15 or $20 per child, for something like an 8-week session.  Once a week, from like 3pm-4pm or something like that.  And all we did was cover novice/children's curriculum information.  <sigh>  nothing is more inspiring that watching a child stay in a horse stance, crying, and not really because they want to, but because they just don't know any better...    ah, those were the days...  Anyway, I don't have the time or manpower to commit to restart this endeavor.  Before, we had multiple Sihings, and it was feasible to do activities like this, but, I'm having a hard time just keeping an open class with the 2 sihings I have to work with, so, until I get a sihing with time to oversee a project like this, it won't happen in springfield again for a while.  We had done some work to see about having the kids brought to a single location, possibly bussed by the public school system, either to our school or to a single public school, to keep us from having to find multiple people (even multiple sihings) that had to drive to multiple locations.  But, that kind of program requires more than just the ok of a school principle, the public school administration needs to ok it, and you have to set up a more formal program.  The only failing in ours was we failed to write up accomodations (financially) for kids who were on the school lunch program.  Now, we could write it up and get it going again, we just don't have the resources to do so.

Currently, something like twice a year, Big Brothers & Big Sisters gets a bunch of kids together and brings them to our school for a seminar.  At least, it's supposed to happen like twice a year.  We only just started last year, but that was going pretty good.  Plus, Big Brothers & Big Sisters has their own scholarship program for kids in their program that wish to do activities, like take martial arts classes.

I have no information on any of the efforts in other regions, so I don't know how to compare differences.




Our local scholarship program is a very simple one.  We have a basic application they fill out requesting the scholarship.  This is submitted by the school to the Huangse Gebei Xitong's local office, and once a month, they try to find a local member willing to sponsor the applicant.  The scholarship/sponsorship is a 3-month commitment, meant to assist a new applicant in paying for a 3-month contract, where the sponsor commits to paying a portion or even all of the contract amount.  The scholarship is based on a 3-month cycle, so every 3-months, the sponsor can decide whether or not to continue the sponsorship/scholarship.  This lets the pupil earn the scholarship/sponsorship based on need and keep it by staying honest and earnest in his/her desire to learn Kung Fu.


Anyway, I'm gonna stop here before you guys begin to think I'm long-winded or something.   

"Only those willing to risk going too far can possibly find out how far one can go."
--T. S. Eliot
Troy Griffin

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« Reply #12 on: February 19, 2004, 07:00:00 AM »

Longwinded ... nah ... you and I would get along fine in newsgroups. We'd probably use up all the disk space on the server. I started to add to your post on the Reg. Expression code, but thought better of it ...


Thanks for sharing the info. It is really helpful.


When you have eliminated the impossible, that which remains, however improbable, must be the truth.
Frederick Douglass (1817-95), liberated slave, civil rights leader, author
Katie Eveker

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« Reply #13 on: February 21, 2004, 02:33:00 AM »

Quote from: SihingAndy
"Are the Rolla/Springfield students originally from the local areas?"

To my knowledge, the first school in Missouri was located in St. Robert. The migration to Springfield wasn't as smooth as many thought or hoped and as far as I know, our first official school attempt failed. In fact, I joined while Springfield was recovering from losing its school on West Chestnut and operating out of a community center and conducting training sessions late at night on SMSU's football field.

As far as I can recall, we came to Springfield first, then to Rolla. Of course, both preceding St. Louis
.

Correct me if im wrong but this reply doent match the question  does it?


I think that most of springfield students are sprinfield residents,whereas rolla tends to be migratory college students. at least that has been the trend in the past.

also for awhile the school in st louis was made up of a northward migration from springfield and Rolla, only in the last year did we really begin to draw locals into the school.


Hope that awnsers the ?

Andrew Walls

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Kung fu (duh!), scuba diving, rock climbing, reading, rpg’s, computers, ballroom dancing, teaching, piano, singing... 2many2list


« Reply #14 on: February 21, 2004, 03:36:00 AM »

Yeah, I was TOTALLY thinking of something else  

"Only those willing to risk going too far can possibly find out how far one can go."
--T. S. Eliot
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